Public Relations Degree Programs Building Relationships Between Organizations & the Public

Closely related to journalism, marketing and advertising, public relations is a multi-faceted field that bridges the communication gap between organizations and the publics they serve. Students who choose to get a public relations degree at either the associate, bachelor’s or graduate level will be prepared for a range of steadily growing careers. This guide outlines the field of public relations, including the education, skills, and experience a public relations degree can bring.

Best Public Relations Programs: 2017

Because the public relations sector of any business plays a crucial role in regulating the satisfaction of the company’s customer base, there are a variety of schools throughout the country offering programs in public relations to fill this need. Students studying in one of these programs will develop skills in marketing, advertisement, and even elements of journalism in order to facilitate a company’s success. By looking at a school’s statistics including student success rates, student population, and cost of tuition, we’ve found the best schools available throughout the country. Check out our ranking for the 2017 school year below, and find the best public relations program for you.

RankSchool Title Net Price Financial Aid Total Programs Student-Teacher ratioRanking Score School Description Additional Benefits: Placement Services Counseling Services Credit for Experience
1 North Idaho College Net
Price
FINANCIAL
AID %
28%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 99.62
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
2 Cape Cod Community College Net
Price
FINANCIAL
AID %
26%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 97.31
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
3 Mesa Community College Net
Price
FINANCIAL
AID %
25%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 96.80
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
4 Glendale Community College Net
Price
FINANCIAL
AID %
25%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 94.03
Read more

Additional Benefits: Placement ServicesNo Counseling ServicesYes Credit for ExperienceYes
5 Harper College Net
Price
FINANCIAL
AID %
6%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
Ranking SCORE 93.38
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
6 Long Beach City College Net
Price
FINANCIAL
AID %
1%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
Ranking SCORE 93.14
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
7 Macomb Community College Net
Price
FINANCIAL
AID %
9%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
Ranking SCORE 92.60
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
8 Monroe Community College Net
Price
FINANCIAL
AID %
8%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 91.63
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
9 South Plains College Net
Price
FINANCIAL
AID %
20%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 91.04
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
10 Cosumnes River College Net
Price
FINANCIAL
AID %
N/A
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
Ranking SCORE 86.73
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
RankSchool Title Net Price Financial Aid Total Programs Student-Teacher ratioGrad RateRanking Score School Description Additional Benefits: Placement Services Counseling Services Credit for Experience
1 Oklahoma Baptist University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
3
STUDENT-TEACHER
RATIO
GRAD
RATE
52%
Ranking SCORE 99.75
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
2 University of Mount Union Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
3
STUDENT-TEACHER
RATIO
GRAD
RATE
65%
Ranking SCORE 99.46
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
3 Hawaii Pacific University Net
Price
FINANCIAL
AID %
78%
TOTAL
PROGRAMS
3
STUDENT-TEACHER
RATIO
GRAD
RATE
40%
Ranking SCORE 99.41
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
4 Suffolk University Net
Price
FINANCIAL
AID %
77%
TOTAL
PROGRAMS
4
STUDENT-TEACHER
RATIO
GRAD
RATE
56%
Ranking SCORE 98.36
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
5 Ashland University Net
Price
FINANCIAL
AID %
99%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
60%
Ranking SCORE 98.19
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
6 Northern Arizona University Net
Price
FINANCIAL
AID %
66%
TOTAL
PROGRAMS
3
STUDENT-TEACHER
RATIO
GRAD
RATE
49%
Ranking SCORE 96.64
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
7 Marietta College Net
Price
FINANCIAL
AID %
96%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
63%
Ranking SCORE 96.38
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
8 Barry University Net
Price
FINANCIAL
AID %
96%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
41%
Ranking SCORE 96.04
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
9 Union University Net
Price
FINANCIAL
AID %
88%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
67%
Ranking SCORE 95.94
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
10 Lipscomb University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
56%
Ranking SCORE 95.83
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
11 Oral Roberts University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
51%
Ranking SCORE 95.74
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
12 Point Park University Net
Price
FINANCIAL
AID %
95%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
50%
Ranking SCORE 95.71
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
13 Pepperdine University Net
Price
FINANCIAL
AID %
77%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
81%
Ranking SCORE 95.58
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
14 Duquesne University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
74%
Ranking SCORE 95.26
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
15 SUNY College at Plattsburgh Net
Price
FINANCIAL
AID %
79%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
61%
Ranking SCORE 95.22
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
16 Marywood University Net
Price
FINANCIAL
AID %
99%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
68%
Ranking SCORE 94.86
Read more

Additional Benefits: Placement ServicesNo Counseling ServicesYes Credit for ExperienceYes
17 Ithaca College Net
Price
FINANCIAL
AID %
91%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
77%
Ranking SCORE 94.76
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
18 Taylor University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
77%
Ranking SCORE 94.65
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
19 Ursuline College Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
52%
Ranking SCORE 94.55
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
20 Southern Adventist University Net
Price
FINANCIAL
AID %
97%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
58%
Ranking SCORE 94.54
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
21 Bradley University Net
Price
FINANCIAL
AID %
98%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
78%
Ranking SCORE 94.53
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
22 University of Central Missouri Net
Price
FINANCIAL
AID %
60%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
49%
Ranking SCORE 94.53
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
23 Coe College Net
Price
FINANCIAL
AID %
99%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
68%
Ranking SCORE 94.42
Read more

Additional Benefits: Placement ServicesNo Counseling ServicesYes Credit for ExperienceNo
24 Butler University Net
Price
FINANCIAL
AID %
91%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
73%
Ranking SCORE 94.26
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
25 Webster University Net
Price
FINANCIAL
AID %
94%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
64%
Ranking SCORE 94.15
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
26 Howard Payne University Net
Price
FINANCIAL
AID %
96%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
43%
Ranking SCORE 93.95
Read more

Additional Benefits: Placement ServicesNo Counseling ServicesYes Credit for ExperienceNo
27 Quinnipiac University Net
Price
FINANCIAL
AID %
91%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
75%
Ranking SCORE 93.90
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
28 Ohio Northern University Net
Price
FINANCIAL
AID %
96%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
67%
Ranking SCORE 93.86
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
29 Drury University Net
Price
FINANCIAL
AID %
76%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
48%
Ranking SCORE 93.79
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
30 Belmont University Net
Price
FINANCIAL
AID %
66%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
67%
Ranking SCORE 93.78
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
31 University of Oregon Net
Price
FINANCIAL
AID %
56%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
67%
Ranking SCORE 93.69
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
32 Xavier University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
78%
Ranking SCORE 93.68
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
33 Evangel University Net
Price
FINANCIAL
AID %
88%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
46%
Ranking SCORE 93.45
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
34 University of Central Oklahoma Net
Price
FINANCIAL
AID %
40%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
32%
Ranking SCORE 93.03
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
35 Augsburg College Net
Price
FINANCIAL
AID %
99%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
60%
Ranking SCORE 92.81
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
36 University of the Ozarks Net
Price
FINANCIAL
AID %
90%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
48%
Ranking SCORE 92.80
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
37 West Virginia Wesleyan College Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
58%
Ranking SCORE 92.74
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
37 Quincy University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
56%
Ranking SCORE 92.74
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
39 Ferris State University Net
Price
FINANCIAL
AID %
63%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
53%
Ranking SCORE 92.70
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
40 Mount Vernon Nazarene University Net
Price
FINANCIAL
AID %
98%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
54%
Ranking SCORE 92.64
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
41 Montana State University-Billings Net
Price
FINANCIAL
AID %
54%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
33%
Ranking SCORE 92.58
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
42 Monmouth University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
64%
Ranking SCORE 92.57
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
43 Notre Dame of Maryland University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
48%
Ranking SCORE 92.49
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
44 Capital University Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
59%
Ranking SCORE 92.46
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
45 Westminster College Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
78%
Ranking SCORE 92.46
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
46 Minnesota State University Moorhead Net
Price
FINANCIAL
AID %
38%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
46%
Ranking SCORE 92.46
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
47 Lake Erie College Net
Price
FINANCIAL
AID %
100%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
48%
Ranking SCORE 92.43
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
48 Campbellsville University Net
Price
FINANCIAL
AID %
90%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
44%
Ranking SCORE 92.43
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes
49 University of Southern California Net
Price
FINANCIAL
AID %
59%
TOTAL
PROGRAMS
2
STUDENT-TEACHER
RATIO
GRAD
RATE
90%
Ranking SCORE 92.43
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceNo
50 Mississippi Valley State University Net
Price
FINANCIAL
AID %
47%
TOTAL
PROGRAMS
1
STUDENT-TEACHER
RATIO
GRAD
RATE
22%
Ranking SCORE 92.42
Read more

Additional Benefits: Placement ServicesYes Counseling ServicesYes Credit for ExperienceYes

Public Relations at a Glance

Students and professionals following the public relations path have to become masters of multiple specialties. Public relations is founded on strong communications, and combines elements of marketing, advertising, journalism and other media to build an organization’s image, reach out to the public and ensure that a mutually beneficial relationship remains between the two.

Similarly, many public relations degree programs are generally feature a curated mix of courses from other specialties within a school’s journalism and communications departments. Principles of advertising and design, media writing, business practices and sociology may all be addressed along with courses specific to public relations.

People know they’re
being sold to when they
see an ad. Public relations
works because it gains the
public’s trust through
third-party exposure, like
coverage in an article,
instead of advertising.

Women hold the
majority of public relations
jobs. According to the U.S.
Bureau of Labor Statistics, 63
percent of PR specialists and
59 percent of PR managers
are female.

Not all public
relations jobs involve direct
contact with the public. Many
careers are behind the scenes,
conducting research, writing and
analyzing data.

New forms of media,
especially online, have opened
up more careers in public
relations. Community
managers, for instance, handle
an organization’s online presence through various
social media profiles.

People tend to think PR is taking something that’s not good and making it
look a little better. That may have been the case in the past, but today we live in an age of transparency. If the goal is to build mutually beneficial long-term relationships between the organization and its stakeholders, if you do anything that undermines trust, you’re going to hurt that relationship.

Matthew Cabot, San Jose State University
Related Degree Programs

If one aspect of public relations stands out more than the others, consider checking into one of these related degree programs.

  • Communications

    Like PR, communications degrees cover a range of different activities, skills and careers. Programs usually starting by honing the basics: speech, writing and social sciences. Advanced degrees allow students to take more direct paths within communications fields.

  • English

    English degrees can focus on literature, language study, writing or a combination of the three. Reading, analyzing and writing about various forms and works of literature are a large part of many English degree programs.

  • Management

    Prospective students who are interesting in taking on leadership roles in a variety of settings may be well-suited for management degree programs. Managers are needed in all fields, and management education can be applied in a variety of settings.

Public Relations Degree Options

All public relations degrees can help give students the skills needed to enter the PR field, but different degree levels will open students up to varying careers. While the field overview gained by an associate’s degree in public relations can help students get their feet in the door with entry-level PR jobs, an established professional looking to change careers or take a higher position may be more suited for a master’s degree program.

Public Relations Associate Degrees

Type of Schools:

Community colleges, two-year colleges

Time to Complete:

Two years

Career Opportunities:

Entry-Level Press Relations, Marketing Assistant, Publicist, Political Campaign Worker

A public relations associate degree program may provide theoretical and practical study through a combination of courses that introduce students to the principles of public relations and practicum or internship courses where students can apply what they’ve learned in real-life settings. Students who earn an associate degree in public relations will be prepared for entry-level PR jobs, or they can continue their educations at the bachelor’s level.

The courses offered in public relations associate degree programs can vary, but typically they provide students with an overview or introduction to various aspects of the field.

Introduction to Mass Media

An introduction to communication theory and practice, the history of mass media and an examination of the business side of mass media in the U.S. Advertising and public relations will also be introduced.

Cultural Diversity and the Media

An exploration of the diverse cultures and gender issues within the U.S. media, racial and gender roles that shape the media and media roles that influence U.S. race relations and racial change.

Media Writing

The introduction and practice of different styles of writing for print, broadcast and web media as well as advertising copy and public relations materials. Students will learn about legal implications of media writing and how to write for specific audiences, gather information and check for accuracy.

Public Relations Practicum

A practical, on-campus public relations experience. Students will have the opportunity to write media releases, produce promotional materials, plan events, write scripts and create presentations.

Public Relations Bachelor’s Degrees

Type of Schools:

Four-year universities

Time to Complete:

Four years

Career Opportunities:

Public Relations Specialist, Media Relations Specialist, Marketing Research Analyst

Public relations bachelor’s degree programs tend to go more in-depth than associate degree programs. Students will have the opportunity to explore PR-related topics in more depth and may be exposed to specific components of PR, such as writing for different audiences, graphic design, broadcasting, management or business. Strong research skills are very helpful in bachelor-level PR programs, and students should be prepared to apply their classroom skills and knowledge to practical settings through group projects, internships or study abroad opportunities.

Bachelor’s degree programs may have a greater range of topics than associate degree programs, giving students the opportunity to take more subject-specific courses related to PR.

Public Relations Ethics

A look at ethical concepts and issues on the societal and individual levels in relation to public relations and advertising. Personal and professional ethics based on traditional teaching, modern codes and other guidelines will be studied.

Business and Economic Foundations of Public Relations

Prepares students to meet the demand for PR and communication professionals who understand related business and economic principles. Traditional and emerging business models for PR agencies will be explored along with the business aspect of managing communications in corporate, government or nonprofit settings.

Public Relations Research

An introduction to research techniques, paying particular attention to applications of strategic planning, opinion research, message evaluation and theory testing. Both qualitative and quantitative methods will be addressed, along with data analysis.

Writing for Public Relations

An intensive hands-on writing course designed to provide students with an understanding of proper writing styles, keeping in mind different goals, situations and media. Writing mechanics, grammar, headlines, structure and the ability to express information clearly to an intended audience will all be honed.

Graduate Degrees in Public Relations: Master’s & Doctorate

Type of Schools:

Four-year universities

Time to Complete:

Two or more years, depending on thesis requirements

Career Opportunities:

Public Relations Director, Marketing Director, Vice President of Marketing and Communications, College Professor

Master’s and doctoral degree programs in public relations tend to have much more hands-on work than undergraduate programs. Practical applications, examinations of case studies, and delving deeper into topics addressed in undergraduate courses may be the focus, giving graduate students the opportunity to build off of their previous education, which is typically required. There may be more student-led discussions in class rather than an instructor-led lectures in graduate courses as well. Students pursuing graduate degrees in public relations should see more opportunities for advanced careers in public relations and related fields.

At the graduate level, PR students have the option to take classes such as the following:

Public Relations Management

Use theory and practice to create public relations campaigns and programs for clients in a variety of contexts. Methods include research, planning, implementation and evaluation of plans.

Consumer Behavior Theories

A look at behavioral sciences as they apply to consumer decision-making and the application of theories to develop consumer behavior research studies, advertising and public relations programs.

Crisis Communication Management

An introduction to crisis communication and management from a strategic, theory-based approach. Relevant historical and business case studies will be examined.

International Public Relations

A study of the history, theory and practice of public relations on a global level.

Must-Have Checklist for Public Relations Programs

Before diving in to a public relations degree program, students can ask themselves a few questions to make sure they choose one that is right for them.

  • Does it meet your educational or career goals?

    Students can take a look at program profiles and course listings to see whether their public relations program offers courses and goals that align with their own. It’s also a good idea to check out the school’s campus or talk with students already in the public relations program to get a good feel for it.

  • Is it accredited?

    Accreditation is an optional evaluation process that schools and programs can undergo to show that they adhere to specific quality standards. While there isn’t an accrediting body specific to public relations programs, students should make sure their schools or programs are accredited by one of the U.S. Department of Education’s regional accrediting bodies.

  • Is financial aid available?

    Students should find out if scholarships, grants or loans are offered by their school or program of choice. Keep in mind that federal financial aid is only available for programs accredited by bodies recognized by the U.S. Department of Education.

  • Does the program offer real-world experience?

    Some public relations degree programs have internships, practicum or even study abroad programs that let students apply their skills in real-world situations. Students interested in these opportunities should make sure that they are offered by their PR program.

  • Is it relevant?

    Public relations is a rapidly evolving field, and students should make sure their degree program will prepare them for the future of public relations. Prospective students can look at course listings on their school’s website and see if the descriptions include new ideas, innovations and forms of media.

  • Is there opportunity for specialization?

    Especially in bachelor’s and master’s degree programs, students may have the option to take classes suited toward specific PR-related interests. A public relations student who is drawn toward the writing aspects of PR should make sure the program has plenty of opportunities to explore and hone those skills. Another student may seek out a program that covers graphic design principles.

Opportunities for Graduates: PR Careers & Specializations

I think there’s never been a better time to get into PR because the role of the public
relations professional has expanded. Only 10 or 15 years ago, the role of the PR person was a little bit more limited in terms of gaining publicity and doing promotion work. Today, that role has expanded greatly, partly because of new media and social media.

Matthew Cabot, San Jose State University

Public Relations Specialists

Projected Job Growth (2014-2024): 6%
Annual Salary (2014): $55,680
Typical Education: Bachelor’s degree

Public relations specialists help execute plans to develop and maintain an organization’s positive image. They may use various media, from social networking to newspapers, to promote their organization and communicate the organization’s image to the public. Public relations specialists can also tackle unfavorable situations an organization may face, draft speeches and press releases and use media to evaluate the public’s opinion of the organization.

Public Relations & Fundraising Managers

Projected Job Growth (2014-2024): 7%
Annual Salary (2014): $101,510
Typical Education: Bachelor’s degree

Public relations managers help organizations develop their identity. They plan, create and execute campaigns to express this identity to the public and maintain a positive public image. Public relations managers create press and media releases and supervise other PR staff to make sure campaigns are effective and well-executed.

Advertising, Promotions & Marketing Managers

Projected Job Growth (2014-2024): 9%
Annual Salary (2014): $123,450
Typical Education: Bachelor’s degree

Closely related to public relations, these managers create campaigns to generate interest in products or services. They use print, radio, television and online media to promote their companies or products through advertisements.

Source: U.S. Bureau of Labor Statistics (2014)

Essential Skills & Experience for the PR Professional

  • Honesty

    Public relations specialists are sometimes thought of as spin-doctors whose job is to put forth a positive image regardless of the situation. However, the modern world is a transparent one, and it’s vital that public relations professionals are honest and can rightfully earn public trust.

  • Writing Skills

    Writing remains a key aspect of public relations careers. Whether it’s drafting press releases or spreading the word in 140 characters, strong writing skills are a must for PR professionals.

  • Social Awareness and Perceptiveness

    Understanding the current social climate is essential in building relationships with the public and gauging its reaction to news, events and various PR efforts you may be working on. Being able to pick out ideas before they become trends can be extremely helpful in devising successful public relations campaigns.

  • Creative Problem-solving

    A large part of public relations is figuring out the best ways to create positive relationships between organizations and their publics. Strong problem solving skills can help PR professionals create effective relationship-building strategies and also come in handy when dealing with negative events that could hurt relationships.

  • Sales or Marketing Experience

    While it’s not necessary for all public relations careers, prior experience in sales or marketing can be helpful. The communication, public engagement and image-building elements or marketing and sales all play heavily in PR, and experience with them can give PR professionals an edge.

  • American Public Relations (APR) Credential

    The APR credential is offered by the Public Relations Society of America to strategic PR professionals who show they adhere to certain standards of practice. Applicants must sit for a readiness review and pass an exam.

Resources for Public Relations Students & Graduates